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Tips for Creating Great Branding Photos for Social Media
Plan Your Content:
Develop a content plan that describes what types of photos you need and how they will be used. Consider creating a shot list to ensure you capture all the required details during your photoshoot.
Hire a Professional Photographer:
While smartphone cameras are improving, experienced photographers have the expertise to produce superior images. Look for photographers who focus on branding photography and have a portfolio that matches your brand goals.
Use Natural Light:
Daylight creates flattering images that are generally more attractive than those taken with strong artificial light.
Whenever possible, schedule photoshoots during the morning hours to take advantage of available sunlight.
Incorporate Your Brand Elements:
Include your brand’s color scheme, brand mark, and other branding features in your photos to strengthen brand recognition.
This could be through visual cues, scenic elements, or even the clothing of the people in the photos.
Show Behind the Scenes:
Give your audience a behind-the-scenes look into the real-life side of your company.
This can humanize your brand and build a closer relationship with your audience.
Edit for Consistency:
Post-production editing can refine your photos and ensure they have a cohesive feel. Use the same filters, contrast tweaks, and cropping techniques to maintain style consistency across your social media feed.
